When writing marketing articles for an article marketing campaign, many people make the mistake of making every article about the same topic.  Not only are they boring to write this way, but this approach also is often less successful than having a bunch of well-thought-out articles on a variety of different topics.

When you are brainstorming topics for your article marketing campaign, try to think of related topics by which you can pull in other potential customers from other areas.  For instance, say you have a company that makes and sells scented soy candles.

• An article on the reasons to go soy will help you attract your target market — people interested in "green" or alternative types of candles.
• An article on the various ways to use soy, such as in soy jar candles, will also help attract your target market — most likely vegetarians and others who want to be as eco-friendly as possible.
• An article on decorating with scented jar candles will attract people who are looking for tips on interior designing.
• An article on aromatherapy will interest people who are like to pamper themselves with scented products, or who are researching the mental and health benefits of aromatherapy.
• An article on housewarming gift ideas, with an emphasis on candles of course, will pull in the large group of people who look for gifts online.

As you can see, there are many ways to diversify your article marketing campaign — and all this in only 5 minutes of brainstorming!  You should have no problem at all doing the same for your business!

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